Thursday, 25 February 2016

Effective People: Film Actors (unedited material from effective people book by T V Rao, Random House Publication)

Film Actors

“The Best Thing about you is you” Anupam Kher
 I was invited a couple of years ago to give a series of lectures at the National Academy of Audit and Accounts at Shimla. Though I used to visit frequently Chandigarh and Sanawar, I never took time off to visit Shimla and missed an opportunity to visit. This time I was particularly interested to visit for a peculiar reason and that was to go and have snack at the “Alfa Restaurant” in the Mall road in Shimla. The name of this restaurant struck deeply in mind after I attended a talk by Anupm Kher at the Ahmedabad Management Association a few years ago. In this talk on “ Face to Face with Achievers of Excellence” in  August 2010, a team of students prepared a collage of his significant films starting with Saaransh to Wednesday and  “Wake up Sid” in 2009.
While talking about his own life Anupam Kher mentioned that when he was young his father frequently took his family once in every six months to Alfa Restaurant and they used to have mutton samosa,  Gulab jomon and espresso Coffee. In those days the students in schools used to be asked to sit in the next class after the exams until the results were declared and when the results were declared if they fail, they have to go back to the older class and sit with the new students promoted to the older class. I remember that I myself went through such a practice in my village school in Akunuru of Andhra Pradesh in 50s. Anupam Kher narrated an interesting incident after he completed his examination in 10th class. The school reopened and he had to sit in the 11th class until the results were declared. His father was working in the Forest Department and knew people in the education department. A few days passed by and his father one day came to the school in the middle of the classes and took him to Alfa restaurant and ordered  mutton samosa and gualb jamoon - the usual menu they sued to feast on. Anupam Kher was wondering all the time why his father got him again to Alfa restaurant as they just had been there a few weeks ago.  After Kher finished eating he asked his father’, “ why this feast. For which father apparently replied saying, “Beta, You failed in 10th class and that is why I am celebrating”. Anupam Kher was quite stunned and asked him again: “Failed, If I failed, then why this celebration” to which his father replied, “”I am celebrating this so that you will never be afraid of failure in life”.
That was touching story told by Anupam Kher and it left a unforgettable imprint in me. I kept showing his talk in most of my classes this part of his speech while giving 360 Degree Feedback and I must have shown this film at least 30 to 40 times to various groups to make a point on managing failures. The Alfa restaurant and Anupam Kher became a part my psyche for managing failures. Anupam Kher shared many more lessons from his life some of which are stated in his book published three years later. Some of the things I learnt from him as lessons from his own life are to share your weaknesses with others so that you don’t have to be ashamed of them.  He talked of how he had facial paralysis at the time of shooting his film “Hum AAP Ke Hi Koun” and was told by his doctor to go back to Shimla and take rest. He almost decided to that but went on to the sets and announced his problem with his friends. His friends gave him a lot of assurance and the shooting went on without him having to go back to Shimla. He also talked of how he did not know any acting when he was young and how he discovered his interest after a few years and went on pursuing the same.  I felt that I have learnt a lot from his speech and even today I show it as a part of my class on 360 Degree feedback. He came to Ahmedaabd to start a school called “Actor Prepares”. Among various things he talked of are the need to know yourself,  discover your talent, never be afraid of failures etc. One of the things e we talk in our Leadership development programs is the need for self management. In fact Peter Drucker wrote an article on self management in Harvard Business Review which became a classic. In the article Peter Drucker makes the following points for those aspiring to be effective managers and leaders:
1.       Know what you are good at. A person can perform only from Strengths. One cannot build performance on weaknesses, let alone something one cannot do at all. Put yourself where your strengths can produce results and work to improve your strengths. Avoid intellectual arrogance – acquire skills as required. Remedy bad habits; have no lack of manners.
2.       Successful careers develop when people are prepared for opportunities because they know their strengths, their method of work, and their values. Discover where you belong. Knowing where one belongs can transform an ordinary person – hardworking and competent but otherwise mediocre – into an outstanding performer
3.       Do not try to change yourself (too much) – instead, work harder to improve the way you perform
In many ways Anupam Kher was saying very similar things drawn out of his own experiences. Kher’s later book and his response to his father’s death in 2012 have all excellent lessons for all those aspiring to be effective.
As soon as I landed up in Shimla that day the first thing I did in that evening was to visit Alfa restaurant and order same menu Kher used to order. I even enquired with the bearer who has been there for several years if Kher visits. He mentioned that he does see him once in a while. Perhaps I was unconsciously reassured that Kher was not acting in the session in AMA when he narrated the story of his father on failures. In fact like a child getting autograph of famous people I retained the Alfa restaurant bill in my valet for the next couple of years and thrown. In fact I even showed it to my daughter who also admired the talk by Anupam Kher proudly to say that I visited the restaurant where Anupam Kher was given the news of his failure in exams by his father. Nandini Chawla edits a magazine called “Perfect Professional” for which she got Anupam Kher to write an article.
Anupam Kher himself is a good actor he impresses others even in his speeches sharing his life experiences.
Anupam Kher[i] was born in 1955 in Shimla, into a Kashmiri Pandit family. His father was a clerk and he had a modest upbringing. He received education at D.A.V. School in Shimla. He is an alumnus and a former chairperson of the National School of Drama. Some of his early acting roles were in plays performed at the Himachal Pradesh University. He has acted in several hundred films and many plays. He has also appeared in acclaimed international films such as the 2002 Golden Globe nominated Bend It Like Beckham, Ang Lee's 2007 Golden Lion winning Lust, Caution, and David O. Russell's 2013 Oscar winning Silver Linings Playbook. He has held the post of chairman of Central Board of Film Certification and National School of Drama in India. In 2004, he was honoured with the Padma Shri by the Government of India for his contribution to Indian cinema. Kher has won the Filmfare Award for Best Performance in a Comic Role five times.
Kher made his acting debut in the 1982 Hindi movie Aagman. Then in 1984 came Saaransh, where 28-year-old Kher played a retired middle class Maharashtrian man who has lost his son. He hosted TV shows such as Say Na Something To Anupam UncleSawaal Dus Crore KaLead India and the recent The Anupam Kher Show - Kucch Bhi Ho Sakta Hai .  He has had many comic roles but has also played the villain such as his acclaimed role as terrorist Dr. Dang in Karma (1986). For his role in Daddy (1989) he received the Filmfare Critics Award for Best Performance. He has starred alongside Bollywood superstar Shahrukh Khan many times in films such as Darr (1993), Dilwale Dulhaniya Le Jayenge (1995), Chaahat (1996), Kuch Kuch Hota Hai (1998), Mohabbatein (2000) and Veer-Zaara (2004).
He ventured into directing with Om Jai Jagadish (2002) and has been a producer. He produced and starred in the film Maine Gandhi Ko Nahin Mara (2005). He received the Best Actor Award from the Karachi International Film Festival for his performance. The role of the Police Commissioner Rathor, played by him in critically and commercially acclaimed A Wednesday is also very much appreciated.
Kher is known internationally for Bend It Like Beckham (2002), Bride and Prejudice (2004), Speedy Singhs (2011), his appearance on the hit TV show ER, and more recently in The Mistress of Spices (2006) and Lust, Caution (2007). In 2012 he co-starred in the Academy Award-winning Silver Linings Playbook.
Kher has written and starred in a play about his own life called Kucch Bhi Ho Sakta Hai, which was directed by Feroz Abbas Khan.
In 2007, Anupam Kher, with his batch mate of NSDSatish Kaushik, started a film production company, Karol Bagh Productions. Their first film, Tere Sang, was directed by Satish Kaushik. He was appointed in 2010 as the goodwill ambassador of the Pratham Education Foundation, which strives to improve children's education in India.
Anupam Kher Foundation is a Public Charitable Trust which was founded in the year 2008. This foundation which is based out of Mumbai, aims to maximize the future opportunities for children from less privileged background by promoting and advocating good quality education aimed at holistic growth.

ACTOR PREPARES[ii] is India's finest acting school for talented individuals who wish to pursue careers as actor-performers in the entertainment industry. Established in 2005 by Anupam Kher, it is the only school for actors in the world to be founded by an actor who is professionally active. The intensive professional-level course provides specialised training in acting. The classes at ACTOR PREPARES are conducted by competent in-house faculty members who passionately teach the craft through practical, theory classes, games, exercises and extensively filmed practicals. In addition, there is a roster of Bollywood celebrities, which comprises the schools visiting faculty, who share with students their invaluable on-the-job experiences and tips to success. Above all, each student receives individual guidance and counselling from the country’s most successful, trained teacher-actor, Anupam Kher, throughout the programme.

Like Anupam Kher’s story every actor and actress has a story to share. Rajnikanth has story to share and it got reflected in some ways in his Tamil version of the movie “Billu Barber”. Every life ahs lessons and some of them draw lessons consciously and share w them with others for the benefit of others. These are more effective people than those that don’t even articulate lessons from their own experiences and don’t even are to share. A year ago Amitabh Bachchan visited IIM campus to share his experiences in advertising for Gujarat Government to promote tourism. There are many lessons students drew from his interactions. Kandaswamy Bharatan Executive Director of Kavithalaya Productions started by the famous K. Balachander teaches a course at IIMA and in the last few years got to the classroom Actors like Shriya Saran, Dhanush, Amir Khan and others to share their experiences. Kamal Hassan is another actor who shares his experiences for the benefit of others. In my view this makes them more effective than those who don’t share. The lives of some of the actors themselves are lessons to learn.
Lessons from Actors
Good actors are accomplished artists. Most public related to them through their movies and messages delivered through the movies besides the entertainment.  Movies have always played a significant role in the lives of many people. I am one of those who learnt a lot from movies. I only see Telugu and Hindi movies and rarely English movies and that keeps me more Indian. I don’t miss any good movie and I keep watching them to learn some lessons. I particularly value films that promote values. Those of  us who were brought up in Andhra in 50s and 60s have seen NTR, ANR and SVR movies and leant a lot on family values, values or lack of them of the rich, qualities of a good leader, how good leader should ensure that poor people are taken care of etc. etc.. films have a lot of impact on the mind. The Actors therefore leave lasting impressions in your mind. They are only a part of making of a film but they are the face of a film and the way they act is what makes an impact or imprint in your mind. They are in “Influence Profession”. Films have the potential of changing the culture or creating the new culture. So Actors are important and there are lesson to be learnt.
Who is an Actor?
An effective actor is one who acts well and impresses you with his performance. In this book we are not merely looking at success but we are looking at the impact you make and the service you provide. So for the purposes of out r assessment of Actors as effective people, we need to look at the impact they make and the service they do for the society.
An effective actor is perhaps Talented and acts well. A more effective actor makes wise choice of the films he or she should act. Those who act in films with a message and deliver the message well to impact the values and culture of the country or society are more effective actors than those who merely ct well. Those who influence millions through creation of additional mechanisms and become role models for others are perhaps Super Effective. For example when Anupam Kher is using his action talent to train others by starting a school that prepares actors, he is a super effective person as he is not only reaching out to people through his movies but also through other activities that perhaps leave a even more lasting effect.
The following is an illustrative case studies  of some of the actors who have made a significant impact on the lives of many:
Recent years Kangana Ranaut made a good deal of  impact on the society through the kind of films she picked up like “ Queen: and “Tanu Weds Manu 2” on the courage and independence of women. For example the following are some of the things women can learn from the film queen[iii]:

1. "You" are your biggest happiness

2. Meet “yourself”

3. Take experiences as a part of life, and not life itself
4. There is more to a tragedy. Maybe getting dumped or not having things turn out the way you dreamt, is for the best after all! At times, it is the worst things that can bring out the best in you.

5.  Freedom is not to be able to do whatever you want, but to be able to be who you truly are

6. Never underestimate the role that your friends play in your life.
7.  You are not weak. Whether you see the ladies in your home or the ones running nations or those winning medals for the country, women are in no way “weak”.

Amitabh Bachchan is not only an acknowledge Super star all over the world but a lot can be learnt from his own life and the varieties of career he had, the roles he played  and the ups and downs he went through including an attempt to corporatize his name and achievements. Almost every movie he played had a message besides a big entertainment value. Besides being a great actor he influenced the lives of many young and old ones through his “Kaun Banega  Krorepathi” which disseminated information and recent years started promoting tourism by being brand ambassador to some sates using his acting talent and brand name. The following  are 10 lessons suggested to be drawn from his life and work in a write from the internet[iv]:

1. Create a niche:  Amitabh Bachchan entered the Indian film industry when it was dominated by actors like Rajesh Khanna, Dharmendra, Sunil Dutt and Dev Anand. While most were comfortable playing the romantic hero, he took up the challenge of doing action films, thus creating a niche for himself

2. Don't take no for an answer: It seems unbelievable that Mr Bachchan was once rejected by broadcaster All India Radio because they did not like his voice. Ironically, today the actor's deep baritone and impeccable dialogue delivery have acquired iconic status. He worked as a playback singer for 29 movies and in 2005, even lent his voice as narrator to Luc Jacquet's Oscar-winning French documentary, March of the Penguins.

3. Accept failure, but never give up: In 1995, three years into semi-retirement from the film industry, he founded Amitabh Bachchan Corporation Limited, an event management and production firm.

Although the company achieved considerable success in its first year, it subsequently suffered crippling losses, forcing Mr Bachchan to take up acting again in order to cope with massive business debts. In July 2000, he came back with a bang to host the first instalment of reality series Kaun Banega Crorepati, which went on to become the most watched TV show in the country.
4. Learn from everyone: He's worked with junior co-stars and directors half his age, but he's never reported to throw tantrums or push his weight around on set or otherwise.
5. Give everything your 100 per cent: His dedication to his craft is apparent in the movies like Black, and Paa. In Paa to get into character, Bachchan  had to spend four to five hours every day donning prosthetic makeup, post which he could not eat or drink normally -- and it took two hours after each shoot to get rid of it. Despite his age and seniority, he did not complain once, which is the mark of a true professional. Paa remains one of his best performances to date.
6. Forgive and forget, and never lose sight of the bigger picture: To be sure, he has had his share of fall-outs, which are inevitable -- the Gandhi family, Shah Rukh Khan, Amar Singh, Anurag Kashyap, various media publications -- but there's no denying that he does not believe in mud-slinging and has graciously moved on from most fall-outs, often extending a warm hand of friendship to former nemeses. He has never used the media as a tool, as so many celebrities often do, to lash out at his detractors.

7. You may be rich and famous, but you're never above anyone: His interactions with his fans and the press are generally warm and gracious, and he makes a visible effort to remain humble and grounded.  And despite the constant attention, which can get to the most patient of people, he manages to keep his cool and handles the shutterbug invasion with a smile, posing for them, answering questions and leaving them satisfied.

8. Give back to society: From his decision to support the nationwide polio campaign to his association with various charity organisations, Amitabh Bachchan has always found the time to give back to society.

9. Respect thy parents: Big B finds special purpose in revisiting his father's poems -- to him, it's a way of paying tribute to the man who raised him.

10. Have respect for other people's time and always be punctual: B-Town biggies have a notorious reputation for holding up shoots, strolling onto sets five hours late, throwing tantrums that cause setbacks to the schedule and delaying projects by months, sometimes, even years. Not Amitabh Bachchan. One of very few stars known for their punctuality, he is apologetic even if he's kept you waiting a few short minutes.


Amir Khan is known besides his acting for the social and nation commitment he has shown through the films he chose’s like Lagaan,  PK, 3 Idiots,  Tare Jameen Per, Fana, etc. and his TV shows on social issues. Like many others the films he acted have a lot of messages. For example 3 Idiots has significant messages and impact on youth to promote to discover and promote their inner passion and talent to become something in life.  Lagaan is used in many management schools to teach determination, hard work, taking up challenges and team work. His latest movie PK has given some interesting lessons like the following[v]: To love someone, is to let go your love. Sometimes letting go makes you a bigger person. Trust yourself and not someone who is a self-acclaimed manager of the Almighty, trust your thinking and act accordingly. Doubt what you see, read and hear. Question what’s in front of you and don’t just stand blinded, accepting everything that’s handed to you.  Apply your logic and brains and behave rationally not just because your religion says so, but because your mind says so. Listen to yourself before you agree with something you aren’t fully aware about. Your mind holds the power, so give yourself a chance to be enlightened. Rather than blindly following something that lies behind a fog, it’s better to understand the hows and the why’s of a thing you have been doing since your birth. It’s not a sin to have curiosity, so never be afraid to satisfy your thirst for curiosity.
There are lessons to be drawn from Aamir Khan’s life itself[vi]:
1.       When you take on a project, give it everything you can. Be extremely committed to it. Focus is what differentiates the good from the great !
2.       Diamonds are in the details ! Only when you focus on each and every detail of the project will you be able to create something that is a masterpiece and something that lasts forever !
3.       Go with your gut feeling. Do not hesitate to try something different ! If you want to create a niche, create something different, you have to try doing something that no one else is doing. Yes there is a lot of risk involved, but higher the risks, higher the rewards.
4.       Good Marketing without a Good Product might work sometimes, but Good Marketing along with Good Product always works.
5.       Be a responsible citizen. Aamir Khan is known to create responsible cinema. While making his movies he makes sure that his movies do not promote anything that might seem irresponsible or create imbalance in the society.
6.       You have a responsibility towards the society ! As a citizen of any country or simply as a human being you have a responsibility towards society. You need to give back to the society that has given you all you have.
Arundhati Nag from South for the institutions she built to promote art and culture,  Rajnikanth for the charities he has extended besides the films in which he acted and  Surya for his work in charities.

There are many actors of yesteryears from Bollywood and also from the south. They include Devanand, Kishore Kumar, Pran, Rajesh Khanna, N T Rama Rao, Akkinenei Nagswara Rao, S V RangaRao, Sivaji Ganesan, M G Ramachandran, Gemini Ganesan etc. Among those living include Dilip Kumar,  Manoj Kumar, Vyjayanthmala,  Shabana Azmi, Sairabanu, Kamala Hasan, just to name a few

Actors are influential people. They influence our thought, values, ethos and culture and through them our choices and actions. They influence through their movies, dialogues, actions, what they do and don’t do what they approve and don’t approve. They are as influential as teachers are with the difference we have little choice of our teachers but we can chose what we want to see, hear and learn. They also influence people through what they do outside the cinema besides what they do in the film.  Some of them also take up teaching role and start spreading messages like a teacher. What make them effective?  What are the common characteristics he effective across among themselves and with others from other professions.
Effective Actors

Who is Effective Actor (male or female we use here as gender free applicable to both)?
1.       The first criterion is that the actor is one who acts well as decided by the viewers. That means the actor who has most impactful performance in the film. Now the issue is how do you decide the impactful performance? The answer for this is rather simple- many criteria:
(i) The success of the film in box office which is normally indicated by the revenues which also indicates the viewership and the duration of its running in the theatres;
(ii) nature of reviews it has got and the credit given to the actor as a part of the reviews besides other variables like the story line, the dialogues, the songs, the settings, the editing, music, moral, social relevance t the time it has been made and released and social impact ;
(iii) The performance of the actor in the film as rated y the critics etc.
2.       Magnitude and Duration or span of impact with which the tenure of the acting is linked. The number of impact making films in which the actor has acted (male or female). This is a questionable criterion. A new actor may have acted only a few films and decided not to act. For example Bhagyashree’s   acted only in one film (myne pyar kiya) and left remarkable impressions on all but got married soon after and did not act much. Do we include her as an   effective actor? Normal response is that such an actor is effective only in that movie but can’t be called as an effective actor for life, simply because she left acting- unless she comes back and starts acting again. That means the person should have made acting as profession and is available for a longer duration. Then the question is how long?  -As long as he or she has shelf life. In which case males stand a chance of being there longer than females. Though some may argue that it is not necessarily. Whether you are a male actor or a female actor there are many examples of being available life long or for a considerable longer periods of time and make an impact.  Female actors like Asha Parekh, Wahida Rehman, Rekha, Saira Banu, Nirupa Roy in Hindi and Anjali, Savithri, Janaki, Padmini, Bhanumathi were available for a long period and almost as long as they live or lived. Singers of course have even longer period of impact. Male actors like Amitabh Bachchan, Rajendrakumar, Dilip Kumar, Manoj Kumar, Ashok Kumar, Kishore Kumar, Raj Kapoor, Shammi Kapoor, Shashi Kapoor, Devanand, Pran, Rajendra Kumar, Rajesh Khanna, MGR, NT Rama Rao, A Nageswara Rao, Satyanarayana,    continued to be available all through their life. Certainly for the purses of this book those who are career actors and available to make their impact for a reasonable long duration and left their imprints on the audience and whose films are visited and revisited even today are also effective actors. Magnitude of impact is a significant variable in impact making or effectiveness. Another dimension of the magnitude of impact is the number of languages in which the actor acted. Those from south stand a disadvantage as their audience are limited to the linguistic groups. For example N T Rama Rao who used to be worshipped as Lord Krishna and every house hold had and still has his pictures in their homes and performed puja is not likely to be known across the country or world as much as Amitabh who acted in Hindi films as Hindi i viewers are much larger in number. We discount the linguistic limitations as we are not comparing statistics here but the relative impact in the groups for which the film or the actor’s talent is meant. Now days the linguistic barrier is being broken slowly. For example h the recently released film of Bahubali with Prabhas has hit record breaking view ship with a South Indian actor and so are Rajnikanth’s films.

3.       It is said that female actors have a shelf life and males have a little longer duration but may have to learn to adjust playing different roles as they get older and popularity declines. An effective actor never retires. Actors who manage their shelf life and keep bouncing back are more effective than those who go to oblivion. Uday Kiran after completing 21 successful films and even getting awards ended his life at 34 years of age. It was rumoured that he was going through depression due to declining offers and committed suicide[vii] Silk Smitha also committed suicide as she could not handle the ups and downs in her career[viii]. “ Vijayalakshmi (1960 –1996),  known as Silk Smitha, worked predominantly in the South Indian films. She entered the industry as an extra[1] actress and first got noticed for her role as "Silk" in the 1979 Tamil film Vandichakkaram. She became the most sought-after erotic actress in the early 1980s. In a career spanning 17 years, she appeared in over 450 films. in Telugu, Tamil,Malayalam, Kannada and Hindi languages. On 23 September 1996, she was found dead in her apartment in Chennai, apparently having committed suicide. The cause of her death was not known, it may have been her disillusionment of getting failure as a film producer which she had tried her hand on the previous year, an unrequited love or alcohol dependency. Subsequently a film also has been made depicting her life story line. Parveen Babi, Jiah Khan, and Divyabharathi are some of those who died early as they perhaps could not handle their career ups and downs.
Each actor goes through some crisis or the other at some points of time. Young and beautiful actresses are likely to go through traumatic experiences at  a young age and the way they are able to manage them make them seasoned in life and come up well subsequently. Deepika Padukone reports some such ups and downs in her life and she has even started a centre to coach and help people who may have depression and related issues. That is a highly effective e way of coping. Even seasoned Actors like Amite Bachchan, Rajesh Khanna, Shah Rukh Khan and many others had to go through ups and downs in their career. The most difficult times were face by the most famous actor Amitab Bachchan. First an accident taking him nearer to death, then falling popularity, politics not working out well with him, being dragged into Boffors controversy, the losses due a company he started that has not worked out and brought him to appoint that he even had to consider selling his  house and had come out of all of them remarkably. Even Rajnikanth had to face ups and downs due to health recently. Madhuri Dixit and a few others like her had interruptions in career and bounce back after long intervals to perform different b and yet significant roles and continue to influence different sections of people. The ability to manage ups and downs in career and bounce back is another dimension of their impact. The ability to manage career ups and downs and remain in the field actively is therefore another dimension of the effectiveness.

4.       Another significant dimension of impact is the money earned or market value of the actor. Market value is determined by a number of factors. It normally goes up higher and higher with success. According to one estimate in the net the range is from Rs 55 crores (Rs 550 million) to Rs 10 to 15 crores (100 to 150 million) charged by Salman Khan, Amir Khan, Shah Rukh Khan, Hritik Roshan, Ranbir Kapoor, Ajay Devgan, Amitabh Bacchan, Saif and Ranveer Singh in descending order [ix] for 2014 down loaded on 26-07-15 ). In South the range is from Rs. 30 crores (Rs 300 million) or more for Rajnikanth to Rs 5 crore for Puneet Rajkumar and Balakrishna with others like Pawan Kalyan, Surya, Vijay, Mahesh Babu, Ajith, Ram Charan, Vikram, Junior NTR, Allu Arjun, Prabhas, Dhanush, Ravi Teja, Simbu, Sudeep and Darshan falling in descending order in between them from Rs 15 crores to 6 or 7 crores[x].
 Among the Actresses from Bollywood  the range is from Rs 10 crores (100 million) to  Rs 3 crores (starting from Deepika Padukone to Priyanka Chopra, Kareena Kapoor, Katrina Kaif, and Anushka ranging between Rs 5 crore to  Rs. 8 to 9 crore and the rest like Bipasha Basu, Sonakshi Sinha, Sonam Kapoor, Kangana Ranaut, Asin and Jaqueline Fernandez charging between Rs. 2.5 crore (25 million) to Rs 5 crores (50 Million)[xi] .
South Indian actresses are significantly less paid. They range between 2.5 crores to Rs 50 Lakhs and even less. The highest paid in order according to one site include: Nayanatara, Anushka Shetty, Tamanna Bhatia, lleana D'Cruz,Kajal Agarwal, Trisha Krishnan, Samantha Ruth, Shruti Hassan, Asin (commands higher for Bollywood films) Amala Paul, Hansika Motwani, Priyamani, Taapsee Pannu, Anjali, Genelia and Shriya Saran, Nitya Menon[xii].  The normal range is from Rs. 1 crore to rs 3 crore  as per the net reports in 2014 for the so called actresses in high demand like Nayantara, Anushka Shetty, Tamanna Bhatia, Shriya Saran, and Kajal Agarwal[xiii] . These may be changing with time. The scene is clear. Bollywoood actors get highly paid followed by the Actresses with a significant difference  and the Tollywood or south Indian actors as well as Actresses get far less due to limited viewership and box office. While the remuneration or market value is one indicator of your popularity it can’t be taken on actual value though it is a  significant indicator.
 According to one report there are a few Bollywood celebrities who actually have been working consistently on issues they care passionately about. This list includes:
Shabana Azmi: Well known for her social activism; raised her voice and expressed concern on a variety of issues. Her focus over the years though has remained in the areas of child and women’s rights. She has fought for the stigma and injustice of those associated with AIDS. She has also advocated the cause of slum dwellers, displaced Kashmiri Pandit migrants, and victims of the earthquake at Latur (Maharashtra) in the past. Shabana Azmi has been  the Goodwill Ambassador of the UNPF as well as for the HIV/AIDS programmes for SAARC region. Rahul Bose: an unconventional actor has is the founder of the Group of Groups, a parent organisation of about 51 charitable organisations and NGO clusters in Mumbai, has been involved in various social causes. He was one of the first celebrities from Indian Bollywood space to become the Oxfam Global ambassador in 2007. He also founded another NGO named the Foundation that focuses on providing education for children from lower economic backgrounds in Andaman and Nicobar Islands. He is associated with several other organisations like Akshara Centre, Breakthrough, Citizens of Justice and Peace, and the Teach for India movement. He has been extremely vocal for his support for his support for the Narmada Bachao Andolan. Nandita Das dons many hats apart from her career in acting, directing, she is also a writer and has always believed and worked for greater good of society, right from her choice of films to her living style. She co-founded Leapfrog, an advertising organization geared towards making socially conscious ad films. She has been giving philanthropy talks around the world about the impact of her films and the need for powerful social movements in India. A graduate in Social Work from Delhi School of social work she also campaigned for child survival, against AIDS, and violence against women. She was appointed as the chairperson of the Children’s Film Society of India in 2009. Recently, as the face of the campaign ‘Dark is Beautiful’ she has been raising her voice against discrimination based on skin colour. Nafisa Ali former Miss India, a national swimming champ and actress, she has supported numerous causes including founding the Orissa Cyclone Relief Fund, reconstructing houses in 48 villages of Gujarat, which were destroyed in the 2001 earthquake, starting a care home named ‘Ashraya’ for those affected by HIV/AIDS, exposing various government scams, heading the Human Rights Commission, Delhi, and leading various women’s associations. Akkineni Nagarjuna, with his wife Amala is the co-founder of Blue Cross of Hyderabad, a registered society recognized by the Animal Welfare Board of India. a non-government organization (NGO) in Hyderabad, India, which works towards the welfare of animals and preservation of animal rights. He is also involved in some welfare programs undertaken by the MAA TV association, and serves as the brand ambassador for HIV/AIDS awareness campaigns. In 2010, he starred in an HIV/AIDS animated software tutorial created by TeachAIDS, a nonprofit founded at Stanford University. Chiranjeevi founded the Chiranjeevi Charitable Foundation, established in 1998, which is involved in humanitarian activities. On 2 October 1998, he founded the Chiranjeevi Charitable Trust (CCT), which includes Chiranjeevi Blood and Eye Banks. It is the state's largest recipient of blood and eye donations. The trust has made over 68,000 blood donations and 1,414 eye donations. The Blood Bank of the CCT has helped over 80,000 people and the Eye Bank has helped about 1,000 people in the state of Andhra Pradesh since its opening. Around 350,000 people have pledged their eyes to CCT so far, giving 1600 people eyesight through CCT. CCT has also won the "Best Voluntary Blood Bank Award" by the AP State Government for the past 4 years[xv]Surya a popular Tamil film actor  began Agaram Foundation, which funds for various philanthropic activities including school dropouts. In 2007, Suriya was the brand ambassador of Tanker Foundation and acted in a short film on AIDS awareness.  With the Ministry of Education in Tamil Nadu, he created a short commercial video outlining child poverty, labour and lack of education. With the firm belief that the educated mind can not only eliminate social evils but also aid in the socio-economic upbringing of society, Agaram Foundation works towards providing appropriate learning opportunities to the rural populace who do not otherwise have access to quality education. In South Mohan Lal does not like to publicise about his charity and got the prestigious Mother Teresa award long ago in 2000[xvi].

6.       The actor should be a role model in personal life to the extent possible. This is an important criterion. When I had put up suggestions for the criteria in the face book some of my face book friends (I have nearly 5000 of them) mentioned that the actor can’t be consider as effective if he had violated the law of the land like involved any criminal cases or evaded tax. However no one mentioned about the family life. The family life of m quite a few good actors is unfortunately filled with aberrations  some of which may be perceptions of the public. The career of acting puts you into situations which are more likely to give scope for rumours and may leave a negative impact on family life whether you like it or not. They are matters of discussion for journalists and media persons and they are under scrutiny all the time. Should the number of affairs you had with your heroes or heroines be criteria for being judged as an effective actor? In recent times Kanagana Ranaut made a great impact across the world by taking up women’s issues in her film Queen where she demonstrates her independent of mind women have when men their  trusted decide to ditch. Her acting was acclaimed across the world. It was immediately followed by another film called  Tanu weds Manu- 2 in which she acted in two roles one of them with a totally different accent (Haryanvi) again to prove the independence of mind women can ahnve and need to have. Earlier years she had done a marvellous job in a film called “Fashion” that depicted the travails of a model. Many acclaimed her role as near reality. She undoubtedly in a short time got many accolades. However  her personal life as listed in the net has ups and downs. So is Deepika Padukone. Deepika established herself as a good actress in short time and appeared in several impact making films but her personal life at least during a certain period may not be considered as exemplary. It is not her fault and in male dominated society most often it is the male who has an advantage of playing with the lives of the female. Of course the reverse also could happen. No one can judge the circumstances under which an actor’s life becomes not so exemplary. However many actors at a later stage of life lead a clean and exemplary life. For example NTR who has a record number of children and lived with the same family all through life. So is ANR who is exemplary and also Bacchan. And many others. Since we don’t have access to the truth and particularly the circumstances under which he actor may take decisions in personal life which is unfortunately a very private life the film career we perhaps need to downplay this aspect. Many actors have more than one marriage and at least one affair but have successfully kept their families intact or divorced gracefully and started living with new partners. However if they have court cases that depict them as not so good role models or citizens it becomes difficult to treating them t higher levels of impact. If proved to be at fault and in jail or likely to be in jail may be rated as good actors but can’t be called Super impact full actors. Here we are not judging merely actors and this book is on effective people. We don’t exclude them from effective actors but we don’t take them up for further analysis. Many stand out as role models in their personal lives. Bachchan, Rajnikant, Chiranjeevi, Nagarjuna, Sharukh Khan, Aishwarya Rai, Surya, Anupam Kher, Mohan Babu, Nagarjuna, Mahesh Babu,  etc. stand out on these criteria.
7.       The fifth criteria is the impact they made on the society outside the films either by their conduct, preachings, charities, and other forms of influence.  Many of them give a lot of charities. However the charities they give are of different kinds. Some of them give free advertisements for a cause. Brand ambassadors to UNICEF, UNESCO etc. and for right causes may not charge or charge less. If they charge as usual then they don’t fit these criteria. Such brand ambassadors include Priyanka Chopra, Aishyarya Rai Bachchan, Surya, Shah Rukh Khan, Amir Khan and the like. Some of them make impact in stating or taking part in socially impact full activities. Like Amir Khan started the TV serial for which he may have charged but worked with devotion.
8.      The sixth  criteria is the institutionalization of their talent or charities or values.  Anupam Kher stands out on this. He started Actor Prepares. One time actress Mallika Sarabhai stands out on multiplication of talent to larger groups. After acting in a few films Mallika started her own Institution to popularise dance and spread it to other countries. Darpana Academy is the institution. Hema Malini is a trained Bharatanatyam artist. Her daughters are also well trained in Odissi dance form; the three have performed together in a production called Parampara for many charitable concerts. Malini is also trained in Kuchipudi by Vempati Chinna Satyam and Mohiniattam by Kalamandalam Guru Gopalakrishnan. She performed in various dance festivals and for various occasions like the Dussera in Mysore. Hema Malini started her own dance school to teach Bharat Natyam which is her skill base and she is trying to make it big by requesting for land in Mumbai. Ranga Shankara[xvii] is a world-class theatre facility in Bangalore gives  one of the most affordable theatre spaces in India, it is dedicated to the art of theatre. Given below is the response of Arundhati Nag an actor of yester years from south. “Ranga Shankara was the dream of Shankar Nag, one of the most phenomenal theatre artistes of our time and also, my husband. I met Shankar through theatre when I was 17 years old and eventually, I got married to him. So when I moved to Bangalore, it didn’t have a venue exclusively for theatre. All the places that hosted theatre performances were also available for other purposes and we thought that this was below the dignity of theatre. It was this that lead to Shankar and I having this mad dream of setting up a space only for theatre. But then, Shankar passed away in a tragic car accident and it took me about 10 years to recover financially and emotionally. Over this period, I had paid off the debts which had been incurred and I realised that the only way to regain those lost years was to make the dream happen. And frankly, theatre was all that I knew. Even today, apart from cooking and driving, it’s the only thing I can do. So, when I started building the theatre, I had no idea that I was going to turn into something so big. I was like the bull that runs the plough through the fields – not aware of the size of the field, but going at it row after row. Today, when I look back, it all seems so strange. Even now, when I walk into the theatre, I’m overwhelmed. That’s because I had dreamt about it for so long and it eventually came true. In some sense, when I walk into Ranga Shankara, I’m walking into my dream. When I’m there, I live in my dream.”







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